When in Doubt, Just Do!

When in Doubt, Just Do!

In video I watched recently, Robert Greenberg, CEO of Skechers, puts the absolute bottom line on being successful in business. What’s nice is he does it in a little over 1 minute.  This key to success is so important in my opinion if you were to know everything else about business but this, you will most likely fail. Conversely, if this were the only thing you knew about business, I’d give you better than 50/50 odds for success. So what is it, what’s the key?


Just don’t ever stop trying!  Hopefully you don’t feel let down that this piece of advice is so basic, but it is everything you need to know to be successful.  I can hear some of you saying “Well, you’ve got to know about sourcing product, or cash flow, or at the very least a little about financing”. Nope, you don’t need to know anything about all of that going in.  The only thing you need to know is, without fail, you will not give up. You’ll learn the rest along the way, it will be hard at times, but as long as you promise yourself persistence the rest will fall into place.

Key Takeaways

  • When you have to come up with an idea, you will.
  • Just keep doing something. So many people plan a business and they decide they just can’t get past a certain roadblock, so they drop the whole idea completely. It will be very difficult for those people to ever find success.
  • Eventually preparation leads to opportunity.
  • When in doubt, just do…
  • Struggle is what you learn from. Approach struggles and roadblocks as learning opportunities, you actually NEED to struggle a little bit in order to take yourself to the next level in business.

A Thought on Failure

Some people are so afraid of failing, it keeps them from ever trying, yet any successful business person will tell you about the many times they failed. Why do you think you will be the one successful person who has never fallen flat on their face at least a couple times?  In fact, look at failure as the prerequisite to getting into class with the big boys (or girls). Once you fail at business you then have something in common with some of the greatest business people ever. It’s the same with learning new skills or using new programs – you’re not going to cause the next corporate meltdown with a spreadsheet error, so just get in there and do it!

Did you know that Thomas Edison invented concrete furniture? Big dressers and stands made entirely out of concrete. Look around your house right now…how much concrete furniture do you have? That idea was an absolute, utter, and complete failure, yet Edison keep working and trying ideas and we all know how that worked out. If someone as brilliant as Edison can fail and still be successful, why do we think we should never be exposed to the same failure in our business. Wear failure as a badge of honour, learn from it, and for heaven’s sake don’t use it as an excuse to stop trying.